Airtel Nigeria in partnership with NeXva Inc has rolled out its own appstore to enhance discoverability of local and international apps that are relevant to the Nigerian market and empower local app developers in Nigeria to monetize their content & benefit commercially from their innovation.
“We want to bring locally relevant mobile applications to our customers as well as continue to drive local application development by empowering talented app developers in Nigeria,” said Maurice Newa, Chief Commercial Officer of Airtel Nigeria
Under this agreement, neXva will provide Airtel Nigeria with a full app store ecosystem that will be deployed through several platforms including a customized website, mobile website and Android app as well as a developer portal for the localization of the app store
The neXva powered Airtel app stores consist of free and premium applications and will be available for all feature phones and smartphones. The stores feature “one-click” billing that enables Airtel’s customers to purchase apps through their operator billing as well as neXva’s neXpayer™ technology that enables in-app purchases and subscription billing.
Browsing on the site will attract no charges for Airtel users; however, customers will have to pay for premium apps. Users can access the Airtel Appstore by visiting www.apps.ng.airtellive.com or by searching for the android app on the Google playstore.
How does this compare with Gidiapps? Unlike Gidiapps which is a website for curation and easy discoverability of local apps, the Airtel Appstore is a complete solution to App discoverability, storage, payment, downloads and sharing.
— Airtel Nigeria (@AirtelNigeria) August 31, 2015