Kenyan Deputy President, William Ruto said the number of tourists to Africa is expected to reach 134 million by 2030, and that will be from 56 million in 2014.
Ruto further said there’s the need to tell the true African story, broadening our perspective while also changing the negative notion built in the past.
Let’s try and play with the figures, 134 million tourists in 16 years – this is HUGE. This number not only poses a huge potential for more employment opportunities or economic growth, but also an opportunity for startups playing or wanting to play in the tourism or entertainment industry.
Aside the likes of Hotels.ng, Jovago, Travelbeta or any other hotel listing platform, is your startup part of the ones positioned for these huge opportunity? Which other African startups could have a share of the big cake?
Surely, there are travel startups in Africa, but the projected 134 million foreign tourists would definitely need more than commuting and accommodation when in Africa.
If your startup is playing in the tourism or entertainment industry? Then, converting a certain percentage of the above figure to users/customers should be part of your mission.
Photo credit: Wikipedia.