Yemi Alade launches app

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December 10, 2015
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3 min read

Nigerian Afropop sensation, Yemi Alade announced the release of her app via her Instagram page. The announcement came in the form of a screen shot image of the app on the Google Play store.

So I downloaded the Yemi Alade app from the Google Play store and took a quick look at it. The first screen that greets is a beautiful picture of the songstress.

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And then the screen immediately transferred into a homepage of sorts, with the different pull down menus. Links to her social media pages, a video menu that opened links to her Vimeo and Youtube pages.

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With the videos available to be played on the page, even her recent single 'Do As I Do' is featured on there.

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Then there is the shop menu to buy her music. In that area, there is just the "King of Queens" album available for purchase. I wonder why this is so as the MAMA awards winner has many singles that are meant for sale too. After purchase, the checkout takes you to a Paypal page.

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The hook on this app is it's contact page and how to book her, complete with an email address, phone number and personal website.

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Opinion

The app is very simple, maybe too simple, but it is not a big deal in itself. It is an attempt by the star to connect with her fans and it's features really make it work as a connectivity tool. With the social media buttons on there, loads of fans not following her previously would be linked up automatically to the star's account.

tech. media. startups. africa. vc | Twitter: @victor_ekwealor
tech. media. startups. africa. vc | Twitter: @victor_ekwealor
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tech. media. startups. africa. vc | Twitter: @victor_ekwealor

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